Cisco_Live

Great webcasts need great cameras…

Online video is becoming more and more popular every day with users now watching more than 1 billion hours of video on YouTube every day.  Many of our engineers and camera people will often hark back to the days of  the BBC engineer, quality, quality, quality.  BBC used to train their engineers over a period of decades and to very high standards.

But this isn’t about the BBC, it’s about a wider change in expectation across the board.  Over the years, young people in particular have become less focused on quality and instead want to consume content now, as soon as possible.  We see it on the news all the time; we don’t mind that the quality is poor or even that the link to a warzone drops, we’d rather see something than nothing at all.

But now we see the pendulum swinging back the other way.  It’s become much easier and more commonplace to stream on facebook or youtube from mobile devices so the differentiator now is quality.  Brands and Corporates want their online content, live or not, to represent their values of quality and care.

Despite the fact that video is often consumed on mobile devices, tablets etc,  the quality of the video going in to ‘the system’ directly correlates to the quality of the video out.  A great piece of cinema still looks great, even on a mobile and that’s why we have partnered with Starlight Productions to make sure our customers get the very best quality in live video production.