The festival market is booming. More and more people are attending festivals with an estimated 32m attending last year in the US alone. 145,000 attend Glastonbury, the UK’s largest festival, every day. And many of these festivals are attended, unsurprisingly, by young people i.e. millennials. So what’s next for the music industry?
SXSW, one of the World’s most famous festivals/conferences generated over 1m tweets last year, showing an increasing blend between the online and the offline, the internet and the physical. And of course, it’s not just music festivals. The RoundHouse streamed the Poetry Slam final live and a number of theatre groups are using platforms such as LiveStream to make their performances public.
The technology is there, the platforms are there. We no longer need expensive satellite trucks and broadcast facilities in order to make these performances available on the internet. More importantly, artists are beginning the appreciate the value that an active online presence creates for them. When did you hear about a singer or movie star who is ‘less wealthy’ because his/her video went viral on YouTube? But you certainly do hear about the singer who made it for the same reason. The UK’s National Theatre have been streaming shows for years and the Royal Shakespeare Society reportedly have a larger audience for one online show than see their shows in ‘real life’ in a whole year.
Now that high quality HD content can be made available online, we’ll see more and more artists asking for their shows to be made available to their fans, providing a value-add content to people who go out and buy their records anyway. Event organisers will see their online presence only strengthening their brand and ultimately, helping them sell more tickets. This isn’t a ‘what if’, this is what the evidence is showing us.
Present Communications ltd look forward to live streaming your event in the future.
Present Communications ltd are pleased to announce another remarkable product to the hire stock, the Newsspotter service flyaway kit. This satellite system allows us to connect to the internet from any remote location in the UK, Europe, Middle East and North Africa. This is perfect where the airways might be congested such as large public events, festivals, regattas where mobile 3G and 4G reception can become poor and also in remote, outdoor spaces with no mobile signal at all. This Tooway satellite systems works anywhere with a line of sight to the Europasat satellite.
More and more, customers need their content streamed live to the web and broadcast around the world and limitations such as poor internet connectivity and unreliable mobile phone signals are no longer acceptable excuses. Using a large range of other products in our portfolio such as the PUNCH! and PresentAnywhere systems, Present Communications can truly present from anywhere; not only broadcasting to the web but also providing live, two way communications in the most remote of locations.
Of course, this isn’t just useful for providing internet at festivals, the Newsspotter uncontended satellite connection provides the ideal backup (or main connection) for those important links that just can’t go wrong. Used in conjunction with our Teradeck Bond II, the bandwidth provided by the satellite can be load balanced with other connection such as wifi, 3G, 4G, ethernet and more. Of course, internet connectivity is not just for streaming video (a particular favourite of ours). Event staff as well as paying customers require internet to do their jobs. They need it for PDQ machines, cloud based software and general communications.
And satellite is not as expensive as you might think. Typical bandwidth costs for a satellite are about a quarter of that charged by the mobile phone operators, making satellite connectivity a truly accessible technology. Good internet is not only a requirement in this connected age but also provides the potential for fantastic social media exposure.