We love getting your message out to the world, that’s what we’re all about. We can build bespoke micro-sites, complex automated systems for user registration, payment gateways and more.
But sometimes, we just want the video online, we want it live and we want it easy for the user. Easy means different things to different people though. We work with many clients who are already familiar with Cisco Webex, GoTo Meeting, Goto Webinar, BlackBoard and more. Or perhaps for your requirements, something like Skype or even Zoom might work better for 2 way communications and that’s why we work with all of these platforms and more.
You have an existing social media presence, your customers interact with you on various social media platforms so why not ‘stream’ or webcast live to platforms like Facebook, YouTube and Twitter, Periscope and Meercat or even LiveStream and UStream where your customers are already interacting with you. It’s pretty easy to get a video from your phone up live on these platforms but it’s also possible to stream high quality, studio style video to these platforms and bring superb production value to your social media presence.
The festival market is booming. More and more people are attending festivals with an estimated 32m attending last year in the US alone. 145,000 attend Glastonbury, the UK’s largest festival, every day. And many of these festivals are attended, unsurprisingly, by young people i.e. millennials. So what’s next for the music industry?
SXSW, one of the World’s most famous festivals/conferences generated over 1m tweets last year, showing an increasing blend between the online and the offline, the internet and the physical. And of course, it’s not just music festivals. The RoundHouse streamed the Poetry Slam final live and a number of theatre groups are using platforms such as LiveStream to make their performances public.
The technology is there, the platforms are there. We no longer need expensive satellite trucks and broadcast facilities in order to make these performances available on the internet. More importantly, artists are beginning the appreciate the value that an active online presence creates for them. When did you hear about a singer or movie star who is ‘less wealthy’ because his/her video went viral on YouTube? But you certainly do hear about the singer who made it for the same reason. The UK’s National Theatre have been streaming shows for years and the Royal Shakespeare Society reportedly have a larger audience for one online show than see their shows in ‘real life’ in a whole year.
Now that high quality HD content can be made available online, we’ll see more and more artists asking for their shows to be made available to their fans, providing a value-add content to people who go out and buy their records anyway. Event organisers will see their online presence only strengthening their brand and ultimately, helping them sell more tickets. This isn’t a ‘what if’, this is what the evidence is showing us.
Present Communications ltd look forward to live streaming your event in the future.