Video Conferencing, Webcasting and Sustainability

Sustainability is of course the buzz word here. But it doesn’t mean anything more than ‘good business’.

  • Environmental Sustainability
  • Social Sustainability
  • Economic Sustainability

These are the three key drivers for any business.  What this means is ‘can you operate this business for the foreseeable future without damaging the environment, will people like my business and therefore keep coming back and will I make enough money?’.  Lets hope that the answer to those questions is yes.

Business travel is on the rise and it’s one of the faster growing causes of environmental pollution.  It’s also very expensive.  During the recession, many companies implemented travel bans alongside wider cost cutting exercises. During this period, along with the general increase in internet bandwidth and video traffic, people have become more comfortable with internet video and video conference suites and expect a higher quality video link from their suppliers.

That’s where we come in.  We can save money by providing high quality links over the internet where satellite might have been required in the past and in doing so, we can also help companies meet their travel reduction and carbon emission targets.  And all this whilst primarily increasing productivity by bringing people together from around the world to work together.