The festival market is booming. More and more people are attending festivals with an estimated 32m attending last year in the US alone. 145,000 attend Glastonbury, the UK’s largest festival, every day. And many of these festivals are attended, unsurprisingly, by young people i.e. millennials. So what’s next for the music industry?
SXSW, one of the World’s most famous festivals/conferences generated over 1m tweets last year, showing an increasing blend between the online and the offline, the internet and the physical. And of course, it’s not just music festivals. The RoundHouse streamed the Poetry Slam final live and a number of theatre groups are using platforms such as LiveStream to make their performances public.
The technology is there, the platforms are there. We no longer need expensive satellite trucks and broadcast facilities in order to make these performances available on the internet. More importantly, artists are beginning the appreciate the value that an active online presence creates for them. When did you hear about a singer or movie star who is ‘less wealthy’ because his/her video went viral on YouTube? But you certainly do hear about the singer who made it for the same reason. The UK’s National Theatre have been streaming shows for years and the Royal Shakespeare Society reportedly have a larger audience for one online show than see their shows in ‘real life’ in a whole year.
Now that high quality HD content can be made available online, we’ll see more and more artists asking for their shows to be made available to their fans, providing a value-add content to people who go out and buy their records anyway. Event organisers will see their online presence only strengthening their brand and ultimately, helping them sell more tickets. This isn’t a ‘what if’, this is what the evidence is showing us.
Present Communications ltd look forward to live streaming your event in the future.