In the post-lockdown world, corporations, event organisers, and sponsors are eager to bring staff and audiences back to in-person events. While remote working has become the norm, and some demographics are returning to the office, engaging people face-to-face remains crucial for building stronger relationships. However, the question arises: why should we bother including an online audience in hybrid events?

1. Expanding Reach

An online audience might be more challenging to engage than those physically present, but it represents an opportunity to connect with individuals who otherwise couldn’t attend. These are people who may live in different countries, have scheduling conflicts, or face other barriers to in-person attendance. By offering a virtual option, you can include these eager participants, broadening your event’s reach and impact.

2. Increasing Revenue Opportunities

Selling tickets for online attendance can significantly boost your event’s revenue. While there is a common concern that virtual tickets might cannibalise in-person sales, evidence suggests otherwise. Those who prefer the in-person experience will still attend physically. Offering a virtual option simply opens up additional revenue streams without detracting from the in-person experience.

3. Building Trust

The real value of a hybrid event lies in building trust with your audience. Online attendees, though not physically present, can still get a sense of the event’s atmosphere and quality. By ensuring that the virtual experience is engaging and inclusive, you can convert online participants into future in-person attendees. A well-executed hybrid event can turn virtual attendees into loyal fans who are more likely to buy tickets for future events.

So next time your organising a conference, exhibition, trade show, experiential event, concert or even a meeting, fully consider your online audience and create as much value as possible for all involved.

Don’t forget, it’s also a very sustainable way to get more reach –

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