How leaders can use them to build trust, visibility and personal brand

Internal communication has changed.

People don’t want another company-wide email or intranet update. They want to see and hear the people leading them. They want authenticity. They want connection.

And that’s exactly where live video and podcasts come in.

At Present Communications, we’re seeing more organisations use these tools to connect directly with their teams. The difference in engagement is huge. When you can actually hear from your leadership, it feels more human, more transparent, and more real.

Here’s why it works so well.

1. They humanise leadership

Written statements are fine, but they’re easy to ignore. A live stream, or a short video message from the CEO, has presence. You hear tone, emotion, even vulnerability.
Those moments matter.

Whether it’s a live Q&A, a monthly podcast, or an on-site video chat, these formats make leadership visible and approachable. That’s internal communication at its best.

2. Consistency builds trust

When people hear from their leaders regularly, they start to feel part of the story.
It’s not about a single big event; it’s about showing up again and again, clearly and confidently.
That rhythm builds trust, and over time, it builds culture too.

3. It’s a tool for personal branding

Every leader has a personal brand, whether they like it or not. Their tone, their visibility, the way they communicate. It all shapes how people see the company.
Video and podcasts give them the chance to show up intentionally, in their own voice, and make that connection genuine.

4. The technology isn’t a barrier anymore

It used to take an entire production crew to pull this off. Now, we can create a broadcast-quality setup anywhere, quickly and efficiently.
That’s why we built StudioPOP. A mobile studio that lets executives and contributors record live podcasts and video sessions wherever they already are.
It’s simple, fast and completely supported. They can just walk in, talk, and walk out.

5. It creates reusable, lasting content

A single conversation can become a highlight reel, a training clip, or a podcast episode.
That’s the beauty of good content: it works hard for you long after the live moment ends.

At Present Communications, we believe that great communication starts with being seen and heard.
If you want people to connect with your message, they need to connect with you.

That’s why we’re helping organisations bring broadcast-quality production into their internal comms — so leaders can communicate with confidence, clarity and authenticity.

Because in the end, it’s not just about information. It’s about connection.